Academy award winner John Legend has been signed as brand ambassador for LG SIGNATURE, LG Electronics's premium home solutions brand.

The move involves a collaboration between the electronics company and Legend's brand, LVE: Legend Vineyard Exclusive, for the Legendary Gift: the SIGNATURE campaign, which also includes the release of a new song, You Deserve It All, produced by Grammy winner Raphael Saadiq and written by Meghan Trainor. The Bigger Love hitmaker commented 'I'm excited to partner with LG SIGNATURE this holiday season. This new song is all about lavishing your loved ones with the best you have to give. LG SIGNATURE's products are innovative, creative and so special. The holidays are all about coming together to host family and friends in the comfort of your own home, and LG SIGNATURE products will make that even more enjoyable'.